They should hire one of the terrific PowerPoint MVP’s to assist them with some slide design. Or call eSlide.  Do you think Steve Ballmer did these slides himself? Maybe, I’m being too hard on Steve and Co. What do you think of the design of these two slides?

Click here to see Steve’s entire slide deck and others presented at the their investor conference July 29th, 2010.

I believe words are wonderful. You’re reading them now and they are an incredibly effective communication tool if used correctly. The power of PowerPoint is that you can easily mix text, pictures, graphics and charts to get your point across. It depends on your subject, your audience, and the point you are trying to communicate to determine what the appropriate mix is. It is more art than science to get the right mix. Even a good bullet point can be extremely effective – if done correctly as a short phrase – a bullet of text, not a paragraph. Yes, a good picture can be worth a thousand words, but a few well chosen words can paint an amazing picture. Or a great picture can tell the entire story with zero words.

If you were in a contest to win a million dollars by pitching an idea to a small group of investors for starting a new company which would you choose:

1. Send them a detailed 100 page business plan a week before the meeting and ask these extremely busy investors who have their own successful companies to run and a few too many start-up businesses to oversee and keep tabs on – to read your detailed plan. Then at the pitch meeting with them, speak to a few highlights of the plan and ask them if they had any questions. What do you think the chances are that they read your detailed business plan or anything beyond the summary page – if they even took the time to look at more than the title?

2. Send them the detailed 100 page business plan and ask them to review it. Then you meet with them and take the first ten minutes to present the key highlights of the plan with some powerful, effective, easy to understand PowerPoint visuals that support your presentation speech. You make sure they knew you expect them to ask questions at any time. You brought copies of the detailed business plan, so you could answer some questions by pointing them to answers in the document (that they probably forgot to bring, or lost in the pile of plans they are asked to review). You might have an appendix of the plan in the PowerPoint deck with all the key data that you might be asked about and can quickly show supporting data to answers if asked about it.

Creating this PowerPoint deck might take a lot of work. I might even hire a professional graphic artist to assist with a few of the key graphics. In the end it will ensure that I get the opportunity to present my idea thoroughly and accurately by having the long form detailed document, my speech, and powerful visuals to point out the highlights and support the words in my speech.

For an opportunity to win a million bucks to get my business started, I’d do what ever it takes to ensure my one shot at pitching it to the investors that could make it happen. I’d use every tool available to me.

Now, if I were in the military and presenting information on strategies and information that may change the course of history and literally result in the life or death of people, not just the financial success of a company – I would use every available tool to communicate that information as effectively and accurately as possible!

If used effectively, maybe the bullet points in a PowerPoint used by the military could actually save lives by avoiding the use of real bullets that kill people.

It amazes me the amount of hype a story about PowerPoint can create. Although, after working with PowerPoint and presentations since 1989 it should not be surprising at this point the level of anti-PowerPoint people that are out there. PowerPoint is everywhere, being used by everyone, even the leaders of the American Military view PowerPoint decks regularly.

Since the day Edward Tufte coined the term “Death by PowerPoint”, it has been a popular trend to trash PowerPoint. And why not? Who in this world has not sat through a torturous, boring meeting with ugly, distracting, complex PowerPoint slides at the front of the room. I have to admit I have sat through plenty of these slide torture festivals.

But, I don’t leave the room screaming angrily “That damn PowerPoint strikes again!” I do leave complaining “Why did that person waste my time. They obviously did not spend enough time or effort preparing for the presentation.” I can only conclude they are not really the experts on the subject that they claim they are or the audience were not important enough to them to take the time/effort to plan and develop a worthwhile speech and supporting PowerPoint visuals.

Maybe it is because I know what an incredibly powerful tool PowerPoint can be when used correctly. I have seen PowerPoint decks that have been part of meetings that close billion dollar deals, launch new successful corporate strategies, introduce new research results to life saving drugs, move large groups to making important changes, help successfully raise millions at charity events and even some fun PowerPoint decks that have entertained thousands or maybe millions.

PowerPoint when not used correctly can make meetings unbearable, torture the eyes and minds of the audience. Obviously, there is plenty of BAD PowerPoint being used. Elisabeth Bumiller’s article confirms again that there is plenty of BAD PowerPoint being used by the US Military. But it is not PowerPoint that is the Enemy but the people creating the BAD PowerPoint.

As I have written before, PowerPoint is only a tool. Just like the power tools you may use to build a house, you need to have good plans for building the house, and you need to know how to use the tools. If you don’t, disaster can strike. But banning the use of PowerPoint is like banning the use of the Power tools to build a house. You can still build the house, but it will take much longer and the results will not be the same.

A PowerPoint diagram meant to portray the complexity of American strategy in Afghanistan certainly succeeded in that aim.

The graphic included sited in the article is actually a good one to show the complexity of the war situation. If PowerPoint was used properly, the slides following this confusing graphic should breakdown the complex visual into easy to understand graphics that support the speaker’s verbal explanations and that should probably include an in-depth written document to support the message for anyone in the audience that wanted to dive down into the details of the issues.

It is a shame people spend so much time and effort bashing and complaining about this Powerful tool instead of learning how to use it to their advantage. Maybe if the military had a better PowerPoint training program, we’d finally win the war? I’d love to see the war won with some great PowerPoint bullets rather than those metal ones that really do kill.

PowerPoint is not the enemy as Elisabeth Bumiller writes about in her New York Times article: “We Have Met the Enemy and He is PowerPoint“,  The New York Times, April 26, 2010.

Financial crisis, Healthcare crisis, and now Mideast crisis all caused by PowerPoint. The horrible program that has tortured millions, maybe billions of people to sit through boring, time wasting meetings.

Faster than a speeding locomotive, able to leap from any size digital projector or computer screen, more powerful than a nuclear bomb, capable of killing ideas and making people stupid, PowerPoint is the secret weapon of the Microsoft Bill Gates to conquer the world.

Forget Microsoft Word, Excel, Outlook, Explorer and all the other applications the evil Microsoft has forced upon the world with their near monopoly of the software industry, it is PowerPoint that is being used to control minds and make people stupid enough to buy the next Microsoft Office release and add billions of dollars to his already fat financial world controlling bank accounts.

Once people start using the new features in PowerPoint 2010, they will become so stupid that they will start believing FOX News is truly unbiased news reporting. These people made stupid by PowerPoint 2010 will then start voting into office people like Sarah Palin and Glenn Beck (who are too smart to ever have used PowerPoint). Once in power, they will ban the use of Google search of their backgrounds, tax The New York Times out of existence, and heath care for anyone over the age 65 to save costs.

They will then push through congress and the senate a new law that allows them to appoint a new leadership position of the US, the Czar of the Digital US. Everyone will know, even the people made stupid by PowerPoint, that the Czar that controls the Internet, the computer “clouds”, the virtual worlds, the digital US will control the world. Bill Gates will have won. PowerPoint is the enemy. We must fight back with long winded speeches without any visual support, and 100 page research papers that everyone must read or die, for there will be no summary PowerPoint decks to help get the key points communicated. We must stop this enemy now!

Inspired by the article in the NY Times: “We Have Met the Enemy and He is PowerPoint“,  The New York Times, April 26, 2010 by Elisabeth Bumiller

If there is anyone that can take on the monster task of taking the tons of government dollar data of the recovery act and turn it into visually appealing and most important understandable information for a mass audience, it is Tufte. I only wish the government used Tufte or one of his followers to put the healthcare chaotic mess into some easy to understand visuals so the voting public could actually understand what is going on or maybe even help our politicians understand what exactly they really voted for.

Tufte is amazing how he can take a boat load of complicated data and turn it into a simplified, accurate visualization that communicates the data tracking results effectively. In today’s world of infinite information overload, this talent is in high demand. Tufte is well known by anyone in the business of presenting data and information, or at least he should be.  Don’t hire any professional presentation designer if they can’t tell you they are familiar with some of Edward Tufte’s principles of data and information design.

Although, be careful of “professional presentation designers” that buy into his anti-PowerPoint message. He spews anti-PowerPoint insults to anyone in his class that admits they use PowerPoint. I believe it has been a great marketing ploy. He broke out of his circle of academic fame into the public eye with his essay “PowerPoint Does Rocket Science–and Better Techniques for Technical Reports” where he claims PowerPoint is partly responsible for the Columbia spaceship disaster. From this essay, the “DEATH by PowerPoint” term was born and the Anti-PowerPoint movement was launched. Data visualization is not by any means an interesting topic of mass appeal, but PowerPoint, the tool of millions, if not nearly every professional and amateur presenter, is an easy target to attract mass appeal. With PowerPoint shows being viewed by millions and millions of audiences around the world every day, every hour, every minute, who can not say they have not viewed more than their fare share of bad PowerPoint slides? Tufte’s “Death by PowerPoint” message hit home to the millions of people who regularly are forced to sit through boring presentations and BAD PowerPoint produced slides.

Yes, I will admit PowerPoint has probably contributed partially to the Columbia Spaceship disaster, but in the same way a knife contributes to the killing in the latest murder on last night’s news. But it is only a tool, you can’t hold the knife responsible for the murder!  When used appropriately, a knife can carve a delicious turkey, or help carve a beautiful sculpture. PowerPoint is just a communication tool. In Tufte’s essay all he proves is that the decision makers used the tool wrong or maybe should have used a different tool such as a long detailed technical engineering report and not relied so heavily on summary slides.

In my view, Tufte’s essay actually proves how POWERFUL a PowerPoint presentation can be in shaping opinions and moving people to decisions. Unfortunately in the case of the Columbia incident it was used poorly, and resulted in a bad decision. BAD PowerPoint can lead to bad decisions. It can do this by inaccurately focusing the audience on wrong information and in most cases just “kills” the the communication at the meeting, which almost always results in causing more problems.

PowerPoint can be a great tool when used correctly. I have personally seen it happen hundreds of times – how a good PowerPoint deck has helped communicate critically important messages that have impacted millions of lives for the better by changing the courses of large and small companies for the better. I have seen great presentations with the help of powerful PowerPoint visuals close billion dollar corporate deals and help raise millions of dollars at a single charity event.

Edward Tufte, a data guru, professor with a passion for very large sculptures, you’re famous now. You’re making millions. Please give up on the anti-PowerPoint marketing message and acknowledge the reality that it is just a tool and if you use it well (and this includes using many of your principles of good data visualization), it can be a great tool for presenting data and information. One day maybe you’ll read and agree with my essay “Life by PowerPoint”.

Personally, I often find them boring and a snore fest. How good the panel performs as a group often depends on how skilled the leader is at facilitating a panel discussion. It also does take some speaker skills to be a participant on a successful panel. At this particular event the panel participants seemed to be bored with each other. As one person on the panel talked, the other four people looked bored and uninterested what the others were saying. They just seemed to be waiting for their opportunity to promote themselves as experts and soft sell their businesses.

There was one group that had the good fortune of a terrific facilitator. He asked great questions, kept the conversation going back and forth between all panelists, even asked the audience for some questions to the panel. He listened to answers and played off the particular expertise of each panelist. He seemed like he knew his panelist – maybe did some preparation before the event and researched his panelist or even spoke to them before their time on stage.

What does it take to have a successful Panel Presentation? First be sure the leader of the group has experience facilitating good group discussions. If you are a facilitator of a panel discussion, do the group and audience a big favor, spend some time researching who is on the panel (if you don’t know them already), and have some prepared questions. Your questions don’t have to be used, but good to have if the flow of worthwhile info goes off into a wild tangent or stops.

If you are a participant, you should also research your fellow panelist, and facilitator. It would help if you contact the panel leader to find out what type of questions he/she will be asking. Pay attention when others are speaking, look at them, even if you have to pretend being interested in what they are saying. It appears rude and selfish if you are sharing the stage, but looking as if you are bored to death or checking your text messages on your cell phone. Being on a panel obviously requires less work than having to prepare a speech and slides, but it should include some preparation work if you want to insure that you appear to be the expert you claim to be and contribute successfully to sharing interesting and helpful information to the audience.

The facilitator and panel participants need to remember the purpose is share information with the audience. It’s not just having the audience observe a group discussion.

Personally, I’d rather see six 10 minute presentations, than 60 minutes of sitting in an audience and observing a group discussion. Yes, you can kill a meeting with a BAD PowerPoint slides, but you can just as quickly kill a meeting with a bad panel discussion.

He does have a few advantages over your typical presenter such as he wanted better presentation software, so he had Apple develop Keynote. I’d love to know why they never developed a Windows version.   A bigger advantage is that he always has a great, exciting, newsworthy product to show and demo. My favorite memorable “Steve the Presenter” moment was pulling the Apple MacBook air out of a inter-office envelope. He’s part marketing magician.

He makes it look so easy and relaxed, but from what I’ve have read and heard from people that have worked at Apple events he rehearses often and until it looks unrehearsed. He did look a little tired this time, but he still looks like he is recovering from his liver transplant. After what he has been through it is amazing that he has the perseverance to continue to put himself through the new product development, media circus and pressure of a worldwide speaking event.

I’m glad he did. I look forward to his speaking engagements as much as a new Pixar movie, not to mention the excitement of the new product he was launching. I’m sold. I’ll buy one when it ships in a few months.

The iPad may not make much of a dent in the PowerPoint world, but I’ll want to try the new version of Keynote developed for it. You have to listen carefully to the presentation, but it does hook up to a projector so you can present from it.

Now, back to working on a client’s PowerPoint presentation that she would like us to make it look as Apple Keynote “Wow” like as possible.

To top it off, I was nuts enough to start a company, eSlide, that specializes in designing and producing POWERPOINT shows. My partners and colleagues at eSlide may be some of the most PowerPoint tortured souls in the meeting and event industry – if you consider we live and breath PowerPoint day in and day out, and often all night. At this point after 20 plus years in the business of designing and developing presentations, I don’t really get to do much hands-on design or production except on my own presentations. I would not be able to pass the test to get on the eSlide design and production team.  They are the masters of taking PowerPoint chaos and efficiently turning it into engaging, exciting, impactful visuals that assist speakers to close million, sometimes billion dollar deals. I know, that they all hate PowerPoint too, sometimes.

But, more than hate PowerPoint, the eSlide team hates BAD PowerPoint. I believe they get real satisfaction from taking something ugly and turning it into something beautiful. They know their work will save hundreds, if not thousands of audience members from being tortured by BAD PowerPoint. More important they know their design talents and PowerPoint expertise will assist a speaker in communicating critical messages effectively, leading to results that will drive productive meetings and contribute to successful companies.

Yes, we do hate PowerPoint, occasionally. Most of the time we love it for what it can do and for what we can do with it. We love PowerPoint for being the presentation graphics tool that has been the focus of our business for the past eight years and has been a key component to our success.

Do you hate PowerPoint? I’d be interested to know why?

The most important  presentation design tip is to design in some time into your schedule to develop a well designed presentation.

PLAN your schedule so you have time to develop well designed slides and a good flow to your story. GOOD design takes time.

Throwing together some text bullet points, some charts and graphs the night before you present, usually does not result in a well designed presentation.

A well designed PowerPoint does not just mean “pretty slides”, but visual aids that communicate your information effectively and make your key points memorable and actionable.